Int. MBA – Focus International Marketing

Dual Degree Program with the University of Valencia, Spain (M.A./MBA)

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus International Marketing is offered by the University of Valencia. It covers marketing management decisions in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their customers' needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.     
The University of Valencia has a history of more than 500 years. Benefit from the networking opportunities that arise from the many international business collaborations of the university. Come to Valencia for the specialization in the second term if you want to enjoy the vibrant Spanish culture and spend your leisure time at the beach. Spain combines a long university tradition, with a rich history and a vibrant culture in a mild climate - perfect for your studies abroad.
Complete your Dual Degree by starting with the core modules at the IGC in Germany. Apply here for the first term of the IBSA Dual Degree Master’s Program.

Key Facts

Degree MBA (Germany) / Master in International Business (Spain)
Program Duration Approx. 1 Year = 2 German semesters = 3 terms
Countries2: Germany & Spain
SpecializationInternational Marketing
Application DeadlineClosed for intake 2018. You may apply for intake 2019
Language English
AccreditationAQAS (Germany), ANECA (Spain)
Class size25 students maximum
Field tripsNetherlands (Amsterdam, Rotterdam), Germany (Hamburg, Munich, Berlin) + field trips offered by the UV
StructureFull-time program
Start1. Part in October/ September  2. Part in January/ February

Between 12,500.- € and 16.800,-€ depending on the chosen partner university (plus semester fee of 350,-€)

1st Term: Core Modules

·         Start your IBSA Dual Degree Master’s Program with the core modules at the International Graduate Center in Germany.

Core Modules
Multinational Finance Management
Global Strategic Analysis
Global Marketing Strategies
Human Resource Management in the Global Environment
International Business Law
International Leadership (optional)

2nd & 3rd Term: Specialization & Master Thesis

2nd & 3rd Term: Specialization & Master Thesis

Specialization Modules
Integrated marketing communications
International marketing research
Service marketing and management
International distributions and logistics

The topic of your master’s thesis will be about International Marketing as well. 

IBSA Dual Degree Master's Program


Angela Dunkhorst
Tel.: +49 421 5905-4456
E-Mail senden

Our partner for this course is

Andrew Hamilton, USA

"Universitat de Valencia offers students an enchanting Mediterranean experience, while pursuing their education with one of the top rated schools in Spain."